Social media spend at 500mn euros in Germany

According to Webmarketstoday, social networking websites are harvesting more than 500mn euros in Germany this year, out of 33bn page-views, which are about a quarter of the total monthly page-views in Germany! Considering the online admarket is estimate at 2.2bn euros, it sounds like social networks have a higher monetization level than the rest of the display. Here is why: Search is estimate at 1.5bn euros and it...

Sempo report on search marketing

State of the market survey by SEMPO reports strong search advertising and healthy growth ahead. Read it here.