Can you measure the performance of brand advertising?

For the last 5/7 years performance advertising, primarily sponsored search, has been the clear winner of online advertising budgets. Banner hasn’t done bad, it just hasn’t done as good. Growth rates have been considerably lower in banner for the last few years, and quite a few are discussing the validity of banner advertising. Usually, banner advertising is associated with brand advertising. This is a...

Platform A

Former AOL on Platform A: “AOL has spent nearly a billion dollars to put together Platform A, buying Lightingcast (online video ads provider, for $100 million in 2006), Third Screen Media (mobile ads, for $105 million in 2007)…” Read it here. And the WSJ article, worth a quick look here. ...

Google and TV adv?

Interesting, check it out. Will they make it? “Google (GOOG) has had a lot of trouble convincing the TV world that it can be trusted to sell their 30-second spots…” Check it here.

What’s up with Yellow Pages?

All around the world yellow pages have been tanking for the last 9 months, hitting fresh new lows every other day. Once the darlings of PE firm for leveraged buy-outs, now seems that nobody wants the any more, and prefer dumping them at every occasion. A couple of examples here in EU will picture the dramatic situation: Yell Group, UK, down 75% YoY Seat Pagine Gialle, IT, down 77% YoY Now what’s...