TV Ad rates to 15 year low in UK
Not really surprising, but interesting on the FT. TV Ad rates are now back to 1992 levels. We know advertising is a cyclical business, and no surprise is turning downward so quickly in such challenging (to say the least) economic environment. Also, the FT says that 35% of companies cut ad budgets for the 4th […]
Global advertising spending growth/fall in 2009
Interesting on the FT.
Zenith Optimedia (Publicis) forecasts a growth in global advertising of 4% in 2009, and 0.6% in US, while Barclays Capital forecasts a fall of 5.5% of spend in US.
I am with Barclays. Advertising will go down in 2009, and not only in US. I expect it to be down worldwide. It’s a […]
The economy slow down and online advertising
We surely are in an economic slowdown, if not in a recession. Some even say a depression. How long it is going to last isn’t easy to say. Some say months, some say quarters, some others (a few, in fairness) say years. I say at least quarters, and I say recession, without inflation.
So what is […]
Microsoft pays you to search: the war on margins has started
Recently Microsoft has announced the Live Search Cashback initiative. An interesting product that, if successful, can have far reaching consequences. And I am eager to see how it does.
Live Cashback gives you money back for shopping with selected merchants. Easy: make a search for a product (try here), select the appropriate result (or refine search […]
Procter & Gamble cutting adspend and moving it online?
It was on the WSJ a couple of days ago. P&G, a big fish in the advertising market, is rumored considering cutting ad spend this year by as much as 10%. No surprise here, considering real estate and finance are having what could be defined as a “soft” year to say the least. Apparently, retails […]
Facebook to borrow 100mn$?
Facebook is taking up 100mn$ to buy servers (?). And apparently it is burning at least 150mn$ per year. Noty bad for the enfant prodige company that was able to get 240mn$ at 15bn$ valuation from Microsoft. They had better figure out a way to make more money, pronto.
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300 adnetworks in US
This is crazy! I read this number on the WSJ, if I remember correctly. I am not convinced there is enough space to nicely run 300 ad networks in the US. Probably not even in the whole world. There is probably enough room for a dozen or so. Every sort of medium sized publisher that […]
Don’t shoot Comscore
After Google reported strong Q1 earnings, people from all around the world started shooting at Comscore.
Quite wrongly, considering that Comscore numbers weren’t used in the most appropriate way. As Comscore points out in a blog post, it is necessary to compare apple to apple. And to know their product fairly well, before making any conclusions. […]
Tim Cadogan joins OpenX
Tim is a good friend, and I am very happy he joined OpenX. Openx (formerly OpenAds) has huge potential, and Tim has great ideas and an amazing track record. It’s a great marriage.
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