The new Truvo has launched!
At the beginning of the month we went live with our new user proposition, a local search and community site called -guess- Truvo.
The site is live in Belgium -for now-, and we will soon launch Portugal and Ireland.
It allows user to leave comments, reviews, ratings and pictures about places in Belgium. The database cover almost [...]
Advertising forecast
Gloomy expectations for advertising in the coming years. A recent report from PWC reports Ad Sales down 15% in 2009 in US to 161bn$. Worst performers, not surprisingly, the newspapers. Ad spending will keep on falling -although at a lower rate- till 2012. At that time, internet share (including mobile) of ad spend is expected [...]
TV Ad rates to 15 year low in UK
Not really surprising, but interesting on the FT. TV Ad rates are now back to 1992 levels. We know advertising is a cyclical business, and no surprise is turning downward so quickly in such challenging (to say the least) economic environment. Also, the FT says that 35% of companies cut ad budgets for the 4th [...]
Global advertising spending growth/fall in 2009
Interesting on the FT.
Zenith Optimedia (Publicis) forecasts a growth in global advertising of 4% in 2009, and 0.6% in US, while Barclays Capital forecasts a fall of 5.5% of spend in US.
I am with Barclays. Advertising will go down in 2009, and not only in US. I expect it to be down worldwide. It’s a [...]
The economy slow down and online advertising
We surely are in an economic slowdown, if not in a recession. Some even say a depression. How long it is going to last isn’t easy to say. Some say months, some say quarters, some others (a few, in fairness) say years. I say at least quarters, and I say recession, without inflation.
So what is [...]