Sponsored search and economic crisis
What we have seen so far in online advertising is a shift from brand spend to direct response spend, i.e. from banner into sponsored search, affiliate marketing and the likes. It does make complete sense. Given the though economic environment, and the pressure in companies on controlling costs while maintaining revenues, a shift from brand […]
300 adnetworks in US
This is crazy! I read this number on the WSJ, if I remember correctly. I am not convinced there is enough space to nicely run 300 ad networks in the US. Probably not even in the whole world. There is probably enough room for a dozen or so. Every sort of medium sized publisher that […]
What’s up with Yellow Pages?
All around the world yellow pages have been tanking for the last 9 months, hitting fresh new lows every other day. Once the darlings of PE firm for leveraged buy-outs, now seems that nobody wants the any more, and prefer dumping them at every occasion.
A couple of examples here in EU will picture the dramatic […]