300 adnetworks in US

This is crazy! I read this number on the WSJ, if I remember correctly. I am not convinced there is enough space to nicely run 300 ad networks in the US. Probably not even in the whole world. There is probably enough room for a dozen or so. Every sort of medium sized publisher that […]

Youtube videos monetizing at 1$CPM?

According to some calculations from alleyinsider, Youtube video monetization levels are around 1$CPM. This has been calculated on the back of revenues recognize to video producers and related video views. Although quite low, to me this proves that the monetization of online video hasn’t been cracked yet. But there is no doubt that it is […]