Augmented reality

Isn’t this just bloody cool? A mobile application overlay on camera contextual information alllowing you to know more about reality, and to integrate what’s available online with what’s in front of you in the real world. Just imagine walking down the streets to see available houses for rent matching your search criterias? Or looking up relevant content when visiting a new place, like information...

Advertising forecast

Gloomy expectations for advertising in the coming years. A recent report from PWC reports Ad Sales down 15% in 2009 in US to 161bn$. Worst performers, not surprisingly, the newspapers. Ad spending will keep on falling -although at a lower rate- till 2012. At that time, internet share (including mobile) of ad spend is expected to be at 19% -WOW! That will be about 33.8bn$. In the Global Entertainment and Media...

2008, not the year of mobile (yet)

For something like the last 10 years, every year mobile advertising has been considered the next big thing, supposed to happen in the following two years. Shall we renew the tradition this year too? Definitely, 2008 hasn’t been the year of mobile advertising going mainstream. Despite a substantial growth of mobile ad revenues, it is still far away from being mainstream, and is more relegated to an...