Don’t shoot Comscore

After Google reported strong Q1 earnings, people from all around the world started shooting at Comscore. Quite wrongly, considering that Comscore numbers weren’t used in the most appropriate way. As Comscore points out in a blog post, it is necessary to compare apple to apple. And to know their product fairly well, before making any conclusions. Comscore has a good product, and tracking internet audience and...

Youtube videos monetizing at 1$CPM?

According to some calculations from alleyinsider, Youtube video monetization levels are around 1$CPM. This has been calculated on the back of revenues recognize to video producers and related video views. Although quite low, to me this proves that the monetization of online video hasn’t been cracked yet. But there is no doubt that it is going to be a vary sizeable market. Read more on alleyinsider. ...

Google’s clicks weak again

At least according to Comscore. Google is reporting soon. Check the news on Alleyinsider.

Google-Salesforce.com integration

Gloogle moving closer to the application business. Read more at http://searchengineland.com.

“Nobody will ever pay to show up on search”

A few days ago I was at some sort of networking event in London and met a couple of Italian guys. We started talking about our background, and when I said I was one of the two founders of Godado they came out saying they clearly remembered the search engine and used to use it years ago. I was surprised and pleased, as I have left Godado more than 5 years ago, and to see that there are still people remembering it is...