Wow!
Ok I am sorry and I have to apologise. Been quiet for quite a while, but have been travelling a bit, went on vacation for long and been quite busy with my work.
Also, have been quite shocked at what happened recently in the world. Probably about to recover as I write.
To summarize:
Freedie and Fannie went [...]
Microsoft pays you to search: the war on margins has started
Recently Microsoft has announced the Live Search Cashback initiative. An interesting product that, if successful, can have far reaching consequences. And I am eager to see how it does.
Live Cashback gives you money back for shopping with selected merchants. Easy: make a search for a product (try here), select the appropriate result (or refine search [...]
300 adnetworks in US
This is crazy! I read this number on the WSJ, if I remember correctly. I am not convinced there is enough space to nicely run 300 ad networks in the US. Probably not even in the whole world. There is probably enough room for a dozen or so. Every sort of medium sized publisher that [...]
Don’t shoot Comscore
After Google reported strong Q1 earnings, people from all around the world started shooting at Comscore.
Quite wrongly, considering that Comscore numbers weren’t used in the most appropriate way. As Comscore points out in a blog post, it is necessary to compare apple to apple. And to know their product fairly well, before making any conclusions. [...]
Youtube videos monetizing at 1$CPM?
According to some calculations from alleyinsider, Youtube video monetization levels are around 1$CPM. This has been calculated on the back of revenues recognize to video producers and related video views. Although quite low, to me this proves that the monetization of online video hasn’t been cracked yet. But there is no doubt that it is [...]