AdSense for games
Comscore reports that about 200 million people (25% of the Internet population) play games online, wether social or “serious” ones, and this number is growing quite nicely, faster than the growth of the internet population.
With a such a dynamic and growing sector, it will come with no surprise that Google is announcing AdSense for Games, [...]
2008, not the year of mobile (yet)
For something like the last 10 years, every year mobile advertising has been considered the next big thing, supposed to happen in the following two years. Shall we renew the tradition this year too?
Definitely, 2008 hasn’t been the year of mobile advertising going mainstream. Despite a substantial growth of mobile ad revenues, it is still [...]
Sponsored search and economic crisis
What we have seen so far in online advertising is a shift from brand spend to direct response spend, i.e. from banner into sponsored search, affiliate marketing and the likes. It does make complete sense. Given the though economic environment, and the pressure in companies on controlling costs while maintaining revenues, a shift from brand [...]
Chrome
I think Google’s browser is a good piece of software. I am using it, and find it quite cool. Not that is anything much beyond Firefox, but it’s nice to use new things.
What really disturbs me is the T&C, where they state that, plain and simple, any content produced with Google browser becomes IP of [...]
Wow!
Ok I am sorry and I have to apologise. Been quiet for quite a while, but have been travelling a bit, went on vacation for long and been quite busy with my work.
Also, have been quite shocked at what happened recently in the world. Probably about to recover as I write.
To summarize:
Freedie and Fannie went [...]