Bing growing search market share, Google falling

Bing has been growing search market share over Google, according to hitwise recently published numbers -in US at least. Bing.com now stands at 12,81% search share, vs 10,60% in December 2010. Google moved from a search share of 69,67% to 67,95%, while Yahoo! went from 15,17% to 14,62%. Bing powered search is now at 27,44% vs 25,77% in December 2010. It seems that all that buzz about Google decreasing quality of...

Campbell’s soup iAd more successful than TV advertising – Nielsen says

Campbell’s soup iAd were twice as memorable as TV ads according to a Nielsen study on Apple iAds, done in collaboration with Campbell’s soup and Apple. I also read somewhere else some additional data: - iAd viewer were more than 4 times more intent in purchasing a Cs - iAd viewers enjoyed the ad 5 times more than the TV one (whatever it means) - the ones who clicked, perused the iAd for about 1...

Speaking at Kelsey’s DMS 2010, Dallas 14-16 September

In case you happen to be in Dallas next week, I will be speaking at Kelsey’s DMS 2010 for the session ‘The Future of Digital Yellow Pages’, on the 15th, covering topics like future relations between directories and search mobile to surpass online? what the most critical assets for YP? role of agencies new players that might become dominant new business models and others again. Full program here. ...

AdSense for games

Comscore reports that about 200 million people (25% of the Internet population) play games online, wether social or “serious” ones, and this number is growing quite nicely, faster than the growth of the internet population. With a such a dynamic and growing sector, it will come with no surprise that Google is announcing AdSense for Games, enrolling publishers like Konami and Mochi Media. The product...

2008, not the year of mobile (yet)

For something like the last 10 years, every year mobile advertising has been considered the next big thing, supposed to happen in the following two years. Shall we renew the tradition this year too? Definitely, 2008 hasn’t been the year of mobile advertising going mainstream. Despite a substantial growth of mobile ad revenues, it is still far away from being mainstream, and is more relegated to an...