AdSense for games
Comscore reports that about 200 million people (25% of the Internet population) play games online, wether social or “serious” ones, and this number is growing quite nicely, faster than the growth of the internet population.
With a such a dynamic and growing sector, it will come with no surprise that Google is announcing AdSense for Games, […]
2008, not the year of mobile (yet)
For something like the last 10 years, every year mobile advertising has been considered the next big thing, supposed to happen in the following two years. Shall we renew the tradition this year too?
Definitely, 2008 hasn’t been the year of mobile advertising going mainstream. Despite a substantial growth of mobile ad revenues, it is still […]
Sponsored search and economic crisis
What we have seen so far in online advertising is a shift from brand spend to direct response spend, i.e. from banner into sponsored search, affiliate marketing and the likes. It does make complete sense. Given the though economic environment, and the pressure in companies on controlling costs while maintaining revenues, a shift from brand […]
Chrome
I think Google’s browser is a good piece of software. I am using it, and find it quite cool. Not that is anything much beyond Firefox, but it’s nice to use new things.
What really disturbs me is the T&C, where they state that, plain and simple, any content produced with Google browser becomes IP of […]
Wow!
Ok I am sorry and I have to apologise. Been quiet for quite a while, but have been travelling a bit, went on vacation for long and been quite busy with my work.
Also, have been quite shocked at what happened recently in the world. Probably about to recover as I write.
To summarize:
Freedie and Fannie went […]
Microsoft pays you to search: the war on margins has started
Recently Microsoft has announced the Live Search Cashback initiative. An interesting product that, if successful, can have far reaching consequences. And I am eager to see how it does.
Live Cashback gives you money back for shopping with selected merchants. Easy: make a search for a product (try here), select the appropriate result (or refine search […]
300 adnetworks in US
This is crazy! I read this number on the WSJ, if I remember correctly. I am not convinced there is enough space to nicely run 300 ad networks in the US. Probably not even in the whole world. There is probably enough room for a dozen or so. Every sort of medium sized publisher that […]
Don’t shoot Comscore
After Google reported strong Q1 earnings, people from all around the world started shooting at Comscore.
Quite wrongly, considering that Comscore numbers weren’t used in the most appropriate way. As Comscore points out in a blog post, it is necessary to compare apple to apple. And to know their product fairly well, before making any conclusions. […]
Youtube videos monetizing at 1$CPM?
According to some calculations from alleyinsider, Youtube video monetization levels are around 1$CPM. This has been calculated on the back of revenues recognize to video producers and related video views. Although quite low, to me this proves that the monetization of online video hasn’t been cracked yet. But there is no doubt that it is […]
Google’s clicks weak again
At least according to Comscore. Google is reporting soon. Check the news on Alleyinsider.