Can you measure the performance of brand advertising?

For the last 5/7 years performance advertising, primarily sponsored search, has been the clear winner of online advertising budgets. Banner hasn’t done bad, it just hasn’t done as good. Growth rates have been considerably lower in banner for the last few years, and quite a few are discussing the validity of banner advertising. Usually, banner advertising is associated with brand advertising. This is a...

Up and coming

Interesting company providing adserving in opensource. Worth checking out. http://www.openx.org