300 adnetworks in US
This is crazy! I read this number on the WSJ, if I remember correctly. I am not convinced there is enough space to nicely run 300 ad networks in the US. Probably not even in the whole world. There is probably enough room for a dozen or so. Every sort of medium sized publisher that […]
Platform A
Former AOL on Platform A:
“AOL has spent nearly a billion dollars to put together Platform A, buying Lightingcast (online video ads provider, for $100 million in 2006), Third Screen Media (mobile ads, for $105 million in 2007)…”
Read it here.
And the WSJ article, worth a quick look here.
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