2008 still not the year of mobile advertising

According to a recent Forrester research, 2008 won’t be the year of mobile advertising. Lots of companies are counting on it, but the numbers aren’t still there. Only 7% of users, according to Forrester, trust ads on mobile. Yet about 83% of the marketers believe mobile will become a more effective platform over the next 3 years. And i am amongst them. It can’t be otherwise. With convergence of...

Social network profit

Interesting, the Chinese seem having figured out how to make money from social networks. At least, it looks like, with half a billion USD revenues and a quarter billion profit in 2007. This is not change money. Read it here

Google and TV adv?

Interesting, check it out. Will they make it? “Google (GOOG) has had a lot of trouble convincing the TV world that it can be trusted to sell their 30-second spots…” Check it here.