Global advertising trends – 2

Some more of adspending from the media these days. This time focused on big advertisement spenders and industries in US, 2008 vs 2007 comparison, brought us by TNS Media Intelligence of WPP. Snippets: Q408 vs Q407 -9.2% total US advertising spend 2008 vs 2007 -4.1% auto industry -15% spend in 2008, down to 12.8bn$ Procter (US largest advertiser) cut 7% to 3.2bn$ (wow!) finance industry: steady at -0.3%, down to...

TV Ad rates to 15 year low in UK

Not really surprising, but interesting on the FT. TV Ad rates are now back to 1992 levels. We know advertising is a cyclical business, and no surprise is turning downward so quickly in such challenging (to say the least) economic environment. Also, the FT says that 35% of companies cut ad budgets for the 4th quarter running. Advertising revenues in TV fell 17% YoY in September, but the actual fall in prices is more...

Wow!

Ok I am sorry and I have to apologise. Been quiet for quite a while, but have been travelling a bit, went on vacation for long and been quite busy with my work. Also, have been quite shocked at what happened recently in the world. Probably about to recover as I write. To summarize: Freedie and Fannie went “bust”. Well, they did. Lehman’s going bust, or something. Next, please. Oil down to 100$ and...

AdMob Analytics

Surely AdMob is moving swiftly and smartly in the mobile space. Just shortly after having announced the 20th billion ad served, they are rolling out a very interesting product: AdMob Analytics. The product is now in beta and, not having a mobile site, unfortunately I can’t try it, but some information is given on the website. Beside a couple of screen shots, there is a clip from Omar Hamoui that cover the...

Don’t shoot Comscore

After Google reported strong Q1 earnings, people from all around the world started shooting at Comscore. Quite wrongly, considering that Comscore numbers weren’t used in the most appropriate way. As Comscore points out in a blog post, it is necessary to compare apple to apple. And to know their product fairly well, before making any conclusions. Comscore has a good product, and tracking internet audience and...