Augmented reality

Isn’t this just bloody cool? A mobile application overlay on camera contextual information alllowing you to know more about reality, and to integrate what’s available online with what’s in front of you in the real world. Just imagine walking down the streets to see available houses for rent matching your search criterias? Or looking up relevant content when visiting a new place, like information...

Youtube videos monetizing at 1$CPM?

According to some calculations from alleyinsider, Youtube video monetization levels are around 1$CPM. This has been calculated on the back of revenues recognize to video producers and related video views. Although quite low, to me this proves that the monetization of online video hasn’t been cracked yet. But there is no doubt that it is going to be a vary sizeable market. Read more on alleyinsider. ...

Advertising slowdown

For the first time in a while more companies have reported advertising budget cuts in UK (21%) than increase (19%).  Data as of Q108. Although the whole advertising market is still expected to grow in UK in 2008, much of the growth will happen in online advertising. Some of the steepest cuts have been reported in direct marketing, sales promotions and corporate events and hospitality. The deterioration of the...