Online advertising
Youtube videos monetizing at 1$CPM?
According to some calculations from alleyinsider, Youtube video monetization levels are around 1$CPM. This has been calculated on the back of revenues recognize to video producers and related video views. Although quite low, to me this proves that the monetization of online video hasn’t been cracked yet. But there is no doubt that it is […]
2008 still not the year of mobile advertising
According to a recent Forrester research, 2008 won’t be the year of mobile advertising. Lots of companies are counting on it, but the numbers aren’t still there. Only 7% of users, according to Forrester, trust ads on mobile. Yet about 83% of the marketers believe mobile will become a more effective platform over the next […]
Google’s clicks weak again
At least according to Comscore. Google is reporting soon. Check the news on Alleyinsider.
Advertising slowdown
For the first time in a while more companies have reported advertising budget cuts in UK (21%) than increase (19%). Data as of Q108.
Although the whole advertising market is still expected to grow in UK in 2008, much of the growth will happen in online advertising. Some of the steepest cuts have been reported in […]
“Nobody will ever pay to show up on search”
A few days ago I was at some sort of networking event in London and met a couple of Italian guys. We started talking about our background, and when I said I was one of the two founders of Godado they came out saying they clearly remembered the search engine and used to use it […]
Can you measure the performance of brand advertising?
For the last 5/7 years performance advertising, primarily sponsored search, has been the clear winner of online advertising budgets. Banner hasn’t done bad, it just hasn’t done as good. Growth rates have been considerably lower in banner for the last few years, and quite a few are discussing the validity of banner advertising.
Usually, banner advertising […]
What’s up with Yellow Pages?
All around the world yellow pages have been tanking for the last 9 months, hitting fresh new lows every other day. Once the darlings of PE firm for leveraged buy-outs, now seems that nobody wants the any more, and prefer dumping them at every occasion.
A couple of examples here in EU will picture the dramatic […]