Online advertising
TV Ad rates to 15 year low in UK
Not really surprising, but interesting on the FT. TV Ad rates are now back to 1992 levels. We know advertising is a cyclical business, and no surprise is turning downward so quickly in such challenging (to say the least) economic environment. Also, the FT says that 35% of companies cut ad budgets for the 4th [...]
Global advertising spending growth/fall in 2009
Interesting on the FT.
Zenith Optimedia (Publicis) forecasts a growth in global advertising of 4% in 2009, and 0.6% in US, while Barclays Capital forecasts a fall of 5.5% of spend in US.
I am with Barclays. Advertising will go down in 2009, and not only in US. I expect it to be down worldwide. It’s a [...]
AdSense for games
Comscore reports that about 200 million people (25% of the Internet population) play games online, wether social or “serious” ones, and this number is growing quite nicely, faster than the growth of the internet population.
With a such a dynamic and growing sector, it will come with no surprise that Google is announcing AdSense for Games, [...]
2008, not the year of mobile (yet)
For something like the last 10 years, every year mobile advertising has been considered the next big thing, supposed to happen in the following two years. Shall we renew the tradition this year too?
Definitely, 2008 hasn’t been the year of mobile advertising going mainstream. Despite a substantial growth of mobile ad revenues, it is still [...]
Sponsored search and economic crisis
What we have seen so far in online advertising is a shift from brand spend to direct response spend, i.e. from banner into sponsored search, affiliate marketing and the likes. It does make complete sense. Given the though economic environment, and the pressure in companies on controlling costs while maintaining revenues, a shift from brand [...]