Speaking at Cologne AdMonster

If you are in Cologne September the 20th, I am speaking at the AdMonster Ops Europe. Come by and say hello. This is what i am talking about: ‘Leveraging Data to Close the Revenue Gap’ Publishers are often faced with a revenue gap between direct and indirect sales. Data can help to make informed decisions on how to close the gap, however the data is only as valuable as the insights and understandings....

Instagram photo sharing for iphone: Viral effect

Instagram photo sharing for iphone has just gone viral – or almost. It took 3 months to get to 1 million users, and just another 5 or 6 weeks to get to 2 million. Talking about viral distribution! If you check the application, it ticks all the boxes to be viral: let you take pictures with your iphone, transform them with filters, and post on twitter and facebook. Of course, instagram will scan your contacts...

Viral Coefficient and Viral Growth in Viral Marketing

Ever wondered how to calculate the viral coefficient and what impact it has on the viral growth of users/customers? With viral being one of the most effective and staggering (yet far from trivial from an implementation standpoint) ways to grow, it’s probably worth giving a look at how to calculate the viral coefficient, and what’s the viral growth path for a product that is inherently viral. The concept...

Campbell’s soup iAd more successful than TV advertising – Nielsen says

Campbell’s soup iAd were twice as memorable as TV ads according to a Nielsen study on Apple iAds, done in collaboration with Campbell’s soup and Apple. I also read somewhere else some additional data: - iAd viewer were more than 4 times more intent in purchasing a Cs - iAd viewers enjoyed the ad 5 times more than the TV one (whatever it means) - the ones who clicked, perused the iAd for about 1...

Social media spend at 500mn euros in Germany

According to Webmarketstoday, social networking websites are harvesting more than 500mn euros in Germany this year, out of 33bn page-views, which are about a quarter of the total monthly page-views in Germany! Considering the online admarket is estimate at 2.2bn euros, it sounds like social networks have a higher monetization level than the rest of the display. Here is why: Search is estimate at 1.5bn euros and it...