Online advertising
The new Truvo has launched!
At the beginning of the month we went live with our new user proposition, a local search and community site called -guess- Truvo.
The site is live in Belgium -for now-, and we will soon launch Portugal and Ireland.
It allows user to leave comments, reviews, ratings and pictures about places in Belgium. The database cover almost [...]
Social media spend at 500mn euros in Germany
According to Webmarketstoday, social networking websites are harvesting more than 500mn euros in Germany this year, out of 33bn page-views, which are about a quarter of the total monthly page-views in Germany! Considering the online admarket is estimate at 2.2bn euros, it sounds like social networks have a higher monetization level than the rest of [...]
Advertising forecast
Gloomy expectations for advertising in the coming years. A recent report from PWC reports Ad Sales down 15% in 2009 in US to 161bn$. Worst performers, not surprisingly, the newspapers. Ad spending will keep on falling -although at a lower rate- till 2012. At that time, internet share (including mobile) of ad spend is expected [...]
Global advertising trends - 2
Some more of adspending from the media these days.
This time focused on big advertisement spenders and industries in US, 2008 vs 2007 comparison, brought us by TNS Media Intelligence of WPP.
Snippets:
Q408 vs Q407 -9.2% total US advertising spend
2008 vs 2007 -4.1%
auto industry -15% spend in 2008, down to 12.8bn$
Procter (US largest advertiser) cut 7% to [...]
Global advertising trends
A recent report from a well known investment bank updates on recent global advertising spend.
The most interesting information:
the four global agency companies (Publicis, IPG, WPP, Omnicom) reported Q1 organic growth rates between -4.4% and -6.6%
US is particularely weak, between -9% and -3.5%
iternational between -5% and -1%
FY 2009 is forecasted at -6.9%
Being F2009 forecast at -6.9% [...]