Online advertising
Microsoft pays you to search: the war on margins has started
Recently Microsoft has announced the Live Search Cashback initiative. An interesting product that, if successful, can have far reaching consequences. And I am eager to see how it does.
Live Cashback gives you money back for shopping with selected merchants. Easy: make a search for a product (try here), select the appropriate result (or refine search […]
Procter & Gamble cutting adspend and moving it online?
It was on the WSJ a couple of days ago. P&G, a big fish in the advertising market, is rumored considering cutting ad spend this year by as much as 10%. No surprise here, considering real estate and finance are having what could be defined as a “soft” year to say the least. Apparently, retails […]
Facebook to borrow 100mn$?
Facebook is taking up 100mn$ to buy servers (?). And apparently it is burning at least 150mn$ per year. Noty bad for the enfant prodige company that was able to get 240mn$ at 15bn$ valuation from Microsoft. They had better figure out a way to make more money, pronto.
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AdMob Analytics
Surely AdMob is moving swiftly and smartly in the mobile space. Just shortly after having announced the 20th billion ad served, they are rolling out a very interesting product: AdMob Analytics.
The product is now in beta and, not having a mobile site, unfortunately I can’t try it, but some information is given on the website. […]
300 adnetworks in US
This is crazy! I read this number on the WSJ, if I remember correctly. I am not convinced there is enough space to nicely run 300 ad networks in the US. Probably not even in the whole world. There is probably enough room for a dozen or so. Every sort of medium sized publisher that […]
Don’t shoot Comscore
After Google reported strong Q1 earnings, people from all around the world started shooting at Comscore.
Quite wrongly, considering that Comscore numbers weren’t used in the most appropriate way. As Comscore points out in a blog post, it is necessary to compare apple to apple. And to know their product fairly well, before making any conclusions. […]
Youtube videos monetizing at 1$CPM?
According to some calculations from alleyinsider, Youtube video monetization levels are around 1$CPM. This has been calculated on the back of revenues recognize to video producers and related video views. Although quite low, to me this proves that the monetization of online video hasn’t been cracked yet. But there is no doubt that it is […]
2008 still not the year of mobile advertising
According to a recent Forrester research, 2008 won’t be the year of mobile advertising. Lots of companies are counting on it, but the numbers aren’t still there. Only 7% of users, according to Forrester, trust ads on mobile. Yet about 83% of the marketers believe mobile will become a more effective platform over the next […]
Google’s clicks weak again
At least according to Comscore. Google is reporting soon. Check the news on Alleyinsider.
Advertising slowdown
For the first time in a while more companies have reported advertising budget cuts in UK (21%) than increase (19%). Data as of Q108.
Although the whole advertising market is still expected to grow in UK in 2008, much of the growth will happen in online advertising. Some of the steepest cuts have been reported in […]