Speaking at Cologne AdMonster

If you are in Cologne September the 20th, I am speaking at the AdMonster Ops Europe. Come by and say hello. This is what i am talking about:

‘Leveraging Data to Close the Revenue Gap’

Publishers are often faced with a revenue gap between direct and indirect sales. Data can help to make informed decisions on how to close the gap, however the data is only as valuable as the insights and understandings.  This session will shed light on how publishers can have a successful multi-channel sales strategy leveraging data.  Publishers do not need to go blind anymore, transparency and insights will help them make informed decisions. Join Gianluca Carrera as he explores how to find the patterns within the data deluge that will enable publishers to sell advertising more intelligently, developing one holistic sales strategy.