A place to think

Global advertising trends – 2

Posted by Gianluca Carrera on May 7th, 2009 in Online advertising | 0 comments
advertising trend

advertising trend

Some more of adspending from the media these days.

This time focused on big advertisement spenders and industries in US, 2008 vs 2007 comparison, brought us by TNS Media Intelligence of WPP.

Snippets:

  1. Q408 vs Q407 -9.2% total US advertising spend
  2. 2008 vs 2007 -4.1%
  3. auto industry -15% spend in 2008, down to 12.8bn$
  4. Procter (US largest advertiser) cut 7% to 3.2bn$ (wow!)
  5. finance industry: steady at -0.3%, down to 9.6bn$  (surprise!)

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