Don’t shoot Comscore

After Google reported strong Q1 earnings, people from all around the world started shooting at Comscore.

Quite wrongly, considering that Comscore numbers weren’t used in the most appropriate way. As Comscore points out in a blog post, it is necessary to compare apple to apple. And to know their product fairly well, before making any conclusions. Comscore has a good product, and tracking internet audience and activity is not really the easiest thing in the world.