Advertising forecast

Gloomy expectations for advertising in the coming years. A recent report from PWC reports Ad Sales down 15% in 2009 in US to 161bn$. Worst performers, not surprisingly, the newspapers. Ad spending will keep on falling -although at a lower rate- till 2012. At that time, internet share (including mobile) of ad spend is expected to be at 19% -WOW! That will be about 33.8bn$.

In the Global Entertainment and Media market, PWC expects at though 2010, a falt/consolidation phase in 2011, and return to growth in 2012.