Augmented reality

Isn’t this just bloody cool?

A mobile application overlay on camera contextual information alllowing you to know more about reality, and to integrate what’s available online with what’s in front of you in the real world. Just imagine walking down the streets to see available houses for rent matching your search criterias? Or looking up relevant content when visiting a new place, like information about monuments etc etc.

Imagine also the possibility to stick company logos on top of building and locations. Imagine the numerous possibilities for advertisinment, but also the risk to negatively impact the user experience if you overload him.

Cool stuff indeed.

Check layar.eu.