Advertising forecast

Keyword Search at a breaking point?
This is an interesting blog about the limits of keyword search, and what there might be beyond it. The idea is that keyword search is reaching its breaking point and new types of search need to step in to make sure we keep on easily finding what we need in the growing number of documents and pages that populate the web. Maybe our social map will help search engine returning more accurate results, and semantic web will add yet another dimension. Read it on TechCrunch. (0)

The Clean Energy Scam - TIME
This is worth reading. Really. It’s about the perverse things that bio-fuels production is causing. Like de-forestation (which causes 20% of all carbon emissions), loss of bio-diversity and many other things. “Some scientists believe fires are now altering the local microclimate and could eventually reduce the Amazon to a savanna or even a desert. “It’s approaching a tipping point,” says ecologist Daniel Nepstad of the Woods Hole Research Center.” As in “Why do we seem not able to do something right?” TIME. (0)

Google's clicks weak again
At least according to Comscore. Google is reporting soon. Check the news on Alleyinsider. (0)

UK house prices set to drop 15% over two years
The FT reporting some pessimistic expectations on UK house prices for the next couple of years. 15% down + 5 / 6% inflation makes it a drop of 20+%. The article is free, and worth reading. FT. (0)

Google-Salesforce.com integration
Gloogle moving closer to the application business. Read more at http://searchengineland.com. (0)