Archive for April, 2008
Sempo report on search marketing
State of the market survey by SEMPO reports strong search advertising and healthy growth ahead.
Read it here.
Who is your competitor?
I think a market is defined by users and customers, and competitors are defined by the perceived use or purpose of a product/service (by the users/customers). This is a quite wide and broad definition of competition, and can lead to define libraries as competitors of cinemas.
The rationale behind this is quite simple. The purpose of […]
Rise of independent media brands online
Very interesting Blog on consumer brands, branding, online campaigns and user engagement as a driver of high CPM.
Read it here.
Can you measure the performance of brand advertising?
For the last 5/7 years performance advertising, primarily sponsored search, has been the clear winner of online advertising budgets. Banner hasn’t done bad, it just hasn’t done as good. Growth rates have been considerably lower in banner for the last few years, and quite a few are discussing the validity of banner advertising.
Usually, banner advertising […]