Facebook openess
Last night launch of Facebook product aimed at aggregating external mini-feeds within its own platform is a first big step toward real openess and the ultimate goal of gluing users to Facebook even when using other products and services. A complete two-ways openess would make much sense for the end users, yet it would pose serious challenges to social network operators. The user base could become more fluid and theoretically migrate to better newer products. Yet I doubt this would be a real risk once a scale player has firmly put his feet into the ground. It would still remains a possibility, but it would hardly materialize if the dominant player adopt an aggressive time-pacing strategy from a product and innovation stand point. If such time-pacing strategy is correctly put in place, the user base would glue even more to the dominant player, and openess would just become the enabling feature of its success. Clearly, appropriate value sharing models need to be put in place to incentivize such openess. But you probably need to figure out how to better monetize social audience before even thinking to how to share the cake.
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